Personas
I was able to come up with three personas based on the ad hoc research I did from acquaintances, online comments, and friends.
Yelp WOrkflow
Sketches
My research revealed that the navigation of the site was cluttered and most people didn't use all the features.
My Improved Workflow
After my analysis, I saw a lot of functions that could be combined which would help expose features and reduce the screen count.
